{"id":6609,"date":"2026-05-26T13:47:22","date_gmt":"2026-05-26T11:47:22","guid":{"rendered":"https:\/\/anteus.hu\/?post_type=karrier&p=6609"},"modified":"2026-06-16T14:25:50","modified_gmt":"2026-06-16T12:25:50","slug":"manager-de-marketing","status":"publish","type":"karrier","link":"https:\/\/anteus.hu\/ro\/karrier\/marketing-manager\/","title":{"rendered":"Manager de marketing"},"content":{"rendered":"

C\u0103ut\u0103m un specialist \u00een marketing care s\u0103 nu priveasc\u0103 marketingul de sus<\/strong><\/h3>\n

C\u0103ut\u0103m un manager de marketing pentru Anteus. Companie cu capital maghiar, \u00een v\u00e2rst\u0103 de 27 de ani companie de dezvoltare \u0219i produc\u021bie tehnic\u0103<\/a> suntem. Dezvolt\u0103m, producem \u0219i comercializ\u0103m<\/a> \u2014 at\u00e2t pe pia\u021ba intern\u0103, c\u00e2t \u0219i, \u00eentr-o propor\u021bie din ce \u00een ce mai mare, pe pie\u021bele externe. \u00cen urm\u0103torii trei ani, ne propunem o cre\u0219tere semnificativ\u0103, \u00een special pe pie\u021bele de export, iar pentru aceasta avem nevoie de o persoan\u0103 care s\u0103 preia conducerea departamentului de marketing cu responsabilitate deplin\u0103.<\/p>\n

Nu c\u0103ut\u0103m un director de marketing cu experien\u021b\u0103. Nici unul f\u0103r\u0103 experien\u021b\u0103. C\u0103ut\u0103m pe cineva care se ocup\u0103 de domeniul marketingului cu entuziasm, \u00een mod independent \u0219i ca \u0219i cum ar fi propria sa ini\u021biativ\u0103<\/strong> \u2014 strategii, campanii, materiale, totul. Cel care nu a\u0219teapt\u0103 instruc\u021biuni, ci vede ce trebuie f\u0103cut \u0219i ac\u021bioneaz\u0103.<\/p>\n

Vei fi singurul responsabil: at\u00e2t strategia, c\u00e2t \u0219i punerea \u00een practic\u0103 sunt \u00een m\u00e2inile tale. Nu \u00eemp\u0103r\u021bim sarcinile \u2014 tu identifici ce trebuie f\u0103cut \u0219i te ocupi singur de asta. Tu elaborezi conceptul, tu organizezi campania, tu editezi catalogul, tu scrii textele. \u00cen cazul \u00een care este nevoie de colaboratori externi (graficieni, videografi, traduc\u0103tori), tu \u00eei coordonezi \u2014 dar munca de fond \u00ee\u021bi revine \u021bie.<\/p>\n

Ce ai de g\u00e2nd s\u0103 faci?<\/strong><\/h3>\n

\u201eTot ce \u021bine de marketing\u201d va fi al t\u0103u. Mai exact, dar nu \u00een \u00eentregime:<\/p>\n

    \n
  • Prezen\u021ba online:<\/strong> site-ul companiei (\u00een limba maghiar\u0103 \u0219i \u00een variante \u00een limbi str\u0103ine adaptate pentru export), SEO (at\u00e2t pentru c\u0103utarea clasic\u0103, c\u00e2t \u0219i pentru cea bazat\u0103 pe IA), pagini de destina\u021bie, structura domeniului.<\/li>\n
  • Publicitate \u0219i generarea de clien\u021bi poten\u021biali:<\/strong> Campanii PPC pe Google Ads, Meta \u0219i LinkedIn. Tu te ocupi de asta \u2014 o configur\u0103m o singur\u0103 dat\u0103 (cu ajutor extern, dac\u0103 este nevoie), apoi este responsabilitatea ta. Dezvoltarea \u0219i extinderea procesului de generare de lead-uri.<\/li>\n
  • Con\u021binut \u0219i materiale:<\/strong> cataloage de produse, fi\u0219e tehnice, bro\u0219uri, prezent\u0103ri, studii de caz. Canva Pro la \u00eendem\u00e2na ta.<\/li>\n
  • Social \u0219i comunicare:<\/strong> conturile de LinkedIn \u0219i Facebook ale companiei, sprijinirea strategiei de branding personal a conducerii, buletine informative, blog, comunicare intern\u0103.<\/li>\n
  • Videoclipuri despre produse:<\/strong> planificare, organizare, coordonare (film\u0103ri cu o echip\u0103 extern\u0103).<\/li>\n
  • Marketingul de export:<\/strong> con\u021binut multilingv, canale locale, marketing pentru parteneri\/distribuitori.<\/li>\n
  • Expozi\u021bii de specialitate:<\/strong> Intertraffic, Parkex \u0219i alte evenimente similare \u2014 stand, materiale, colectarea de date de contact, urm\u0103rirea clien\u021bilor poten\u021biali.<\/li>\n
  • M\u0103surare:<\/strong> GA4, Search Console, platforme publicitare, CRM. Raport lunar privind indicatorii de performan\u021b\u0103 (KPI), monitorizarea rentabilit\u0103\u021bii investi\u021biei (ROI), bugetul de marketing.<\/li>\n
  • Identitate vizual\u0103, aspectul autoturismelor de serviciu, c\u0103r\u021bi de vizit\u0103, conceperea designului produselor<\/strong> (de exemplu, interfa\u021ba utilizatorului unui automat de plat\u0103), crearea atmosferei interioare \u2014 \u0219i acestea fac parte din atribu\u021biile tale.<\/li>\n<\/ul>\n

    Pe cine c\u0103ut\u0103m?<\/strong><\/h3>\n

    Te c\u0103ut\u0103m pe tine, dac\u0103:<\/strong><\/p>\n

      \n
    • Ai deja experien\u021b\u0103 \u00een marketing. Nu neap\u0103rat mul\u021bi ani \u2014 atitudinea \u0219i entuziasmul sunt mai importante dec\u00e2t num\u0103rul de ani din CV.<\/li>\n
    • Conduci campanii pe cont propriu pe Google Ads \u0219i Meta (sau \u00eenve\u021bi repede). Cuno\u0219tin\u021be de LinkedIn Ads constituie un avantaj.<\/li>\n
    • Te pricepi la crearea de con\u021binut web \u0219i la no\u021biunile de baz\u0103 ale SEO.<\/li>\n
    • Vorbe\u0219ti limba maghiar\u0103.<\/li>\n
    • Comunici cu \u00eencredere \u00een limba englez\u0103 (ceea ce este indispensabil pentru activitatea de export).<\/li>\n
    • G\u00e2nde\u0219ti pe baza datelor \u2014 nu faci specula\u021bii, ci evaluezi.<\/li>\n
    • Te intereseaz\u0103 lumea produselor tehnice \u0219i e\u0219ti dispus s\u0103 dedici timp pentru a \u00een\u021belege ce producem. Nu la nivel de dezvoltator, dar suficient \u00eenc\u00e2t s\u0103 nu scrii un text de profan despre o lumin\u0103 circular\u0103 cu LED-uri.<\/li>\n
    • \u201eMentalitatea de proprietar\u201d nu este doar un slogan pentru tine, ci o atitudine de baz\u0103.<\/li>\n<\/ul>\n

      Avantaj:<\/strong><\/p>\n

        \n
      • Produs tehnic \/ experien\u021b\u0103 \u00een domeniul B2B industrial<\/li>\n
      • Alte limbi ale UE (german\u0103, francez\u0103)<\/li>\n
      • Cuno\u0219tin\u021be privind sistemele CRM \u0219i de automatizare a marketingului<\/li>\n
      • Utilizarea zilnic\u0103 a instrumentelor bazate pe IA \u00een crearea de con\u021binut \u0219i localizare<\/li>\n
      • Produc\u021bia de con\u021binut video<\/li>\n
      • Experien\u021b\u0103 dob\u00e2ndit\u0103 \u00een organizarea de expozi\u021bii de specialitate<\/li>\n<\/ul>\n

        Ce oferim?<\/strong><\/h3>\n
          \n
        • Un spa\u021biu pe care \u00eel po\u021bi considera cu adev\u0103rat al t\u0103u.<\/strong> Nu exist\u0103 un director de marketing superior la viziunea c\u0103ruia trebuie s\u0103 te adaptezi.<\/li>\n
        • Leg\u0103tur\u0103 direct\u0103 cu conducerea \u0219i departamentul de v\u00e2nz\u0103ri.<\/strong> Decizii rapide, trasee scurte, f\u0103r\u0103 ocoliri birocratice.<\/li>\n
        • Sistem CRM dezvoltat intern<\/strong>, la care po\u021bi contribui \u2014 pagina de marketing se adapteaz\u0103 \u00een func\u021bie de nevoile tale.<\/li>\n
        • O firm\u0103 de inginerie cu o vechime de 27 de ani, stabil\u0103, de\u021binut\u0103 de maghiari<\/strong>, cu produse proprii, cu clien\u021bi reali.<\/li>\n
        • Tendin\u021ba de cre\u0219tere:<\/strong> o cre\u0219tere de 3\u20134 ori \u00een urm\u0103torii 3 ani, \u00een special pe pie\u021bele de export. Un impact vizibil \u0219i m\u0103surabil al muncii tale.<\/li>\n
        • O echip\u0103 cu atmosfer\u0103 familial\u0103, format\u0103 din 30\u201340 de persoane<\/strong>, unde nu e\u0219ti doar un num\u0103r.<\/li>\n
        • Salariu competitiv<\/strong>, adaptat\u0103 la experien\u021ba ta \u0219i la valoarea ad\u0103ugat\u0103.<\/li>\n
        • Program de lucru flexibil.<\/strong><\/li>\n
        • Un parc de echipamente moderne, sprijin pentru utilizarea instrumentelor bazate pe inteligen\u021b\u0103 artificial\u0103<\/strong> \u2014 ba chiar, o a\u0219teptare.<\/li>\n
        • Stabil<\/strong>, oportunitate de angajare pe termen lung.<\/li>\n
        • De sus\u021binere, direct<\/strong> echip\u0103.<\/li>\n
        • Modern<\/strong> mediul de lucru.<\/li>\n<\/ul>\n

          Candidatura pentru postul de manager de marketing<\/h3>\n

          Te intereseaz\u0103 postul de Manager de marketing? Trimite-ne CV-ul t\u0103u \u0219i explic\u0103-ne \u00een c\u00e2teva propozi\u021bii de ce tocmai tu ai fi persoana potrivit\u0103 pentru acest post. Nu folosi \u0219abloanele obi\u0219nuite pentru scrisori de inten\u021bie. Mai bine scrie ce ai face \u00een primele 30 de zile dac\u0103 ai \u00eencepe m\u00e2ine.<\/p>\n

          \u00ce\u021bi vom trimite un r\u0103spuns la candidatura ta \u2014 fie c\u0103 este pozitiv, fie c\u0103 este negativ. Pentru discu\u021biile mai serioase, \u00ee\u021bi vom trimite \u0219i o descriere detaliat\u0103 a postului, pentru ca s\u0103 fie clar ce anume \u00ee\u021bi asumi.<\/p>\n

          A\u0219tept\u0103m \u00eenscrierea ta.<\/p>","protected":false},"excerpt":{"rendered":"

          E\u0219ti un specialist \u00een marketing c\u0103ruia \u00eei place s\u0103 \u021bin\u0103 totul sub control? Vei fi singurul responsabil, ocup\u00e2ndu-te at\u00e2t de strategie, c\u00e2t \u0219i de punerea \u00een practic\u0103.<\/p>","protected":false},"featured_media":6611,"template":"","class_list":["post-6609","karrier","type-karrier","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMarketing Manager \u00e1ll\u00e1s \u2013 B2B m\u0171szaki c\u00e9g | Anteus<\/title>\n<meta name=\"description\" content=\"Marketing Manager \u00e1ll\u00e1s az Anteusn\u00e1l \u2013 27 \u00e9ves magyar m\u0171szaki c\u00e9g, exportn\u00f6veked\u00e9ssel. Egyszem\u00e9lyes felel\u0151s. 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